Tracing the 80-Year History of Porter-Yoshida



In a recent interview for Port Magazine between David Hellqvist and Porter-Yoshida’s managing director Ken Matsubara, the pair trace the Japanese bag brand’s history and sartorial impact on today’s fashion market. In the opening paragraphs we are reminded of the bag’s inconspicuous presence and need within modern day menswear, before Hellqvist reveres Porter-Yoshida as one of the pioneering brands to fill this void. Established in 1935 by Kichizo Yoshida in Tokyo’s Kanda-Sudachō district, the brand initially struggled as a result of its placement and timing before experiencing the recognition it holds today with a collection that spans backpacks, satchels, wallets and briefcases all in their signature nylon blend fabric. Despite its success and the allure of transforming into a multi-disciplinary fashion house such as that of Gucci or Prada, Porter-Yoshida has fought to retain its identity and has expanded within its respective field to offer 1,500 bag styles over 130 different sub-lines. To read the full story and learn about stories such as Kichizo’s first famous bag, head over to Port’s official website.

from Hypebeast

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