'Bury Me With The Lo On' Launches in Tokyo

Known as “the Lo Lifes,” this group of Brooklyn teenagers from the late ’80s came together to form a booting crew with a single common goal — to accumulate as much Polo Ralph Lauren as possible. For the past five years, Lo Life founder Thirstin Howl the 3rd and photographer Tom Gould have been examining this culture and documenting it in their new book, Bury Me With The Lo On. On September 21, both Thirstin Howl the 3rd and Tom Gould headed to Tokyo for the book’s launch – which has already sold out in the United States – to greet fans and deliver book signings. The launch also featured items from the NEXUSVII. x NIGHT MUTE collaboration. Local fans and those from overseas were treated to a special limited edition poster signed by Thirstin and Tom. Take a look at the launch above.

from Hypebeast

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