Off-White™ Announces Tokyo Customization Pop-Up



It’s been a big week for Off-White™ as the label unveiled its Fall/Winter 2018 collection at Paris Fashion Week Men’s. The brand has now followed up the show with news of a new pop-up in Tokyo. The temporary store is titled “In Order,” with every piece sold being customized according to the order in which it was purchased.

The news was announced via Off-White™’s Instagram, with a video that showed the customisation process. Other details of the pop-up are still scarce, although the brand is set to take over the first floor of the Isetan Japan men’s hall. Doors will open on January 24, with the pop-up running until February 6. You can register for the event over on Isetan’s web site.

The brand’s recent Paris Fashion Week Men’s Show also saw designer Virgil Abloh officially reveal a pair of tonal white Air Jordan 1s as part of his ongoing partnership with Nike. You can also read what Abloh had to say about Off-White™’s “Business Casual” collection after the show.

from Hypebeast

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