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Showing posts from July, 2018

HARUMI YAMAGUCHI @Ginza Graphic Gallery (report)

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HARUMI YAMAGUCHI @Ginza Graphic Gallery (report)

PARCO—a retail chain that emerged in the early 1970s—transcended the parameters of a commercial establishment and became a social phenomenon. Harumi Yamaguchi from the outset participated in the production of PARCO’s advertising as an illustrator, instantly bringing her squarely into the limelight. The women she depicted—“Harumi Gals”—while comprising an integral part of PARCO’s advertising strategy, greatly inspired the women of the day, who were eagerly searching for new lifestyles. The energy of the strong, positive, lithe Harumi Gals, bursting from Yamaguchi’s canvases, even today, when their role as advertisements has long ended, continue to fascinate us as vividly as ever. This exhibition, titled “Harumi’s Summer,” was suggested by Harumi Yamaguchi herself as an event for summer 2018, with graphic artist and art director YOSHIROTTEN serving as her collaborator. The show has been possible because each and every work by Yamag…